Great Gulf Reaches New Heights as Toronto’s Top Fundraising Team in Support of Prostate Cancer

Toronto, ON – March 11, 2016 – GREAT GULF participated in Prostate Cancer Canada’s STEP

UP CHALLENGE, presented by Scotiabank over the last few weeks, climbing Canada’s tallest skyscrapers in Toronto, Calgary and Vancouver and raised over $94,000 setting an unprecedented Toronto record. “I can’t begin to thank you enough for your work in taking on this challenge and helping us raise more than $94,000 of the $600,000 total funds raised. We are absolutely thrilled to have your support and because of your enthusiasm and commitment, we can continue to fund important research to improve the lives of those affected by prostate cancer,” said Christopher Wein, President Great Gulf and National Chair Prostate Cancer Canada’s Step Up Challenge 2016. “Participating in the climb with committed teams in all three cities was truly overwhelming and inspiring.” “The Step Up challenge is an excellent way to bring people together to work toward a common goal,” said Rocco Rossi, President & CEO of Prostate Cancer Canada. “Not only did everyone who participated demonstrate great team spirit and physical wellbeing, but they also did their part for cancer research by raising vital awareness and funds for the 1 in 8 Canadian men who will be diagnosed with prostate cancer in their lifetime.” Prostate Cancer is the most commonly diagnosed cancer among Canadian men. 2015 brought an estimated 24,000 diagnoses across the country, and 4,100 deaths. Men should talk to their doctor about screening for prostate cancer. A Prostate-Specific Antigen (PSA) test is an early option when assessing personal risk. The PSA test is a simple blood test, taken from your arm, which measures the amount of prostate antigen in your blood. PCC recommends men get a PSA test in their 40s to establish their baseline. Before taking the test, as part of the shared and informed decision making process, men should discuss the potential benefits and limitations of the test with their primary care provider.

About Prostate Cancer Canada
Prostate Cancer Canada develops, offers and funds innovative programs related to awareness and
public education, advocacy, support of those affected, and research into the prevention, detection,
treatment and cure of prostate cancer.